“To Thine Own Self Be True” William Shakespeare

In the world of international business, too many companies choose to be followers instead of creators. With such a large available market, this kind of attitude is detrimental at best. A herd mentality in the time of globalization that we live in is not the way to go! Niche market development is!

So, how does one go their way and create a unique market and customer base?

There are three clear steps for attaining this, and we will outline them below:

1) Know Yourself, Your Company and Your Product very well. Understanding your personal, business, and product’s/service strength and weaknesses can help you find and attain the perfect clients. There is no one size fits all, but rather one size that fits!

2) Know your target client well. Knowing the type of business, person, or country that best fits your product is extremely important. Marketing/Sales initiatives that do not target the right market or client base are resources wasted. Once you know what you are looking for, it is much easier to find it.

3) Do your homework. In International Trade and Business, there is ample information available. Finding that information is a mere process of researching, appreciating the value of knowledge, and dedicating a team or person to continually review market, client, and country assumptions.

As you follow these three steps regularly, you will find your very own global niche in record time. You will also grow that niche, develop your product offerings and services, and refine your business.

If you need help on finding or refining your global niche strategy, feel free to contact us. We are here to help!